However, each individual respondent may also have their own reasons to want to be perceived a certain way (e.g., seeking approval or desiring praise), as well as expectations regarding how their behavior will be evaluated by others. It is inherent to conducting human-centered research. For this reason, the mere presence of a researcher or other participants may trigger some level of socially desirable responding. While social desirability bias may be caused by the nature or setting of the experiment, it’s important to remember that the desire to act in a culturally appropriate and acceptable manner is deeply rooted in human nature.
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